April net SGD 10,614 — best since Jan. Direct +71.7% MoM (SGD 5,291). Subscription +18.5% (SGD 4,978). Both high-margin channels growing together for the first time.
Shopee ↓12.8% + Lazada ↓19.9% in April. Combined SGD 3,583 vs SGD 4,198 in March. Platform reach contracting — offset by Direct/Sub growth, but Shopee rankings need attention.
Tiramisu + Starter Pack = 47% of revenue every month. SKU concentration unchanged. Single supply or ranking issue hits nearly half the P&L. Diversify via Single Origins on Shopee.
YTD 2026 Net Sales
THB 1.34M
Jan–Apr · 4 months
April Net Sales
THB 328,245
↓ 18.4% vs Mar — Songkran impact
April Gross Sales
THB 472,267
27 active selling days
Adj. Run Rate
THB ~567K
Full-month equiv. ↑ above March
🎉
Songkran Holiday — Shop Closed 12–16 April (5 days, 3 of which were zero-order days)
27 effective selling days. Adjusted run rate ≈ THB 567K gross — above March's THB 578K. Revenue dip is a calendar effect, not a demand signal. Post-Songkran daily avg bounced back to THB 7,812.
Gross vs Net vs Discount — TH Shopify 2026
Jan–Apr · Shopify recorded figures
Gross
Net
Discounts
Month-on-Month — Gross / Net / Promo Spend (THB)
Seller-funded promo % = Shopify discount minus platform rebate ÷ Gross · Platform rebate is Shopee-funded, not seller cost
Month
Gross (THB)
Shopify Net
Platform Rebate ↩
Effective Net
Seller Disc. Only
Seller Promo%
Platform%
MoM
Jan
362,070
307,894
+4,163
312,057
42,526
11.7%
1.1%
—
Feb
386,862
302,623
+14,856
317,479
41,423
10.7%
3.8%
↑ 6.9%
Mar
578,453
402,477
+48,647
451,124
109,903
19.0%
8.4%
↑ 49.5%
Apr 🎉
472,267
328,245
+46,072
374,317
80,410
17.0%
9.8%
↓ 18.4%*
YTD
1,799,652
1,341,239
+113,738
1,454,977
274,262
15.2%
6.3%
—
Platform Rebate (↩) = Shopee-funded, Sarnies does not pay this. Effective Net = Shopify Net + Platform Rebate (what Sarnies actually receives). Seller Promo% = seller-funded discounts only ÷ Gross. March seller promo spike (19%) driven by campaign participation. April Songkran: ↓18.4% gross vs Mar, 27 active selling days — adjusted run rate ≈ THB 567K.
Monthly Detail
Shopee TH — Daily Sales April
Songkran gap: 14–16 Apr
Full Channel Mix — April (Shopify Gross)
THB 472,267
Direct / WebsiteTHB 236,65950.1%
ShopeeTHB 135,38828.7%
LazadaTHB 39,4478.4%
TikTokTHB 8,8661.9%
Blank order tag in Shopify = Direct website orders (no marketplace tag).
Seller-funded promo = 17% in April (excl. Shopee platform rebate). March was 19% — highest seller spend month. Platform rebate (9.8% of April gross) is Shopee's cost, not Sarnies'. Effective net April = THB 374,317.
Shopee CVR 4.29% — best month on record. 5,547 visitors, 272 orders. Post-Songkran recovery strong. TikTok at THB 8.9K is small but growing as new channel.
Website/Direct = 50.1% of gross but invisible in marketplace data. THB 236K comes through website with no platform rebate — higher margin. Build direct customer acquisition to reduce platform dependency.
🛵 LINE MAN Wongnai — Thailand · Jan–Apr 2026 · THB · All Sarnies Group TH outlets · Source: LINE MAN Dashboard
Jan–Apr Orders
1,537
All TH outlets combined
Jan–Apr Revenue
THB 728K
↓ Mar low THB 155K (Songkran prep)
Avg Order Value
THB 474
Jan 473 → Apr 500 (+5.7%)
Top Outlet
Sarnies Sourdough
THB 176,760 Jan–May
LINE MAN Revenue — MoM (THB)
LINE MAN Orders & AOV — MoM
Revenue by Outlet — Jan–May 2026 (THB, cumulative)
Sourdough leads LINE MAN — THB 176,760 Jan–May. Consistent #1 across all months. Grab + LINE MAN double-platform strategy working best here. AOV THB 475 = highest among cafés.
March dip to THB 155K — Songkran effect. Orders fell to 354 in March (vs Jan 427). Recovery in April (353 orders, THB 177K). April AOV jumped to 500 = higher basket despite flat volume.
S&F LINE MAN only THB 11,823 Jan–May. Far below outlet revenue potential. LINE MAN visibility and menu completeness at S&F worth reviewing vs Sourdough which dominates.
Jan–Apr Revenue
THB 5.41M
Q1: 4.18M · Apr: 1.23M
April Revenue
THB 1,228,440
↓ 15.6% vs Mar · Songkran
April AOV
THB 470
Bills: 2,613
GrabFood April
56.6%
THB 694K — stable channel
January 2026
RevenueTHB 1,469,020
Bills2,917
GrabFood827,403 (56.3%)
Storefront604,044 (41.1%)
February 2026
RevenueTHB 1,256,254
Bills2,550
GrabFood682,603 (54.3%)
Storefront536,731 (42.7%)
March 2026
RevenueTHB 1,455,526
Bills2,940
GrabFood815,040 (56.0%)
Storefront601,616 (41.3%)
April 2026 🎉 Songkran
RevenueTHB 1,228,440
Bills2,613
GrabFood (GF)694,741 (56.6%)
Storefront494,754 (40.3%)
Revenue Trend — 2025 Full Year + Q1 2026
2025
2026
Channel Revenue — MoM (THB)
GrabFood
Storefront
LINE MAN
Order Type Mix % — MoM
GrabFood Revenue & Orders — MoM
Product Insights
Top 10 items sold — by category (units)
Top 20 items — units sold per month
#
Product
Category
Jan
Feb
Mar
Q1 Total
J→F
F→M
1
Nood Chick
Main
596
479
502
1,577
-20%
+5%
2
Hula-Hula Tuna (DF, GF)
Main
446
448
486
1,380
+0%
+8%
3
So Much At Steak
Main
425
331
419
1,175
-22%
+27%
4
Salmon Quin-Wow
Main
185
219
233
637
+18%
+6%
5
Coconut & Kaffir Lime Chicken
Main
239
152
216
607
-36%
+42%
6
Build own Bowl
Main
221
163
215
599
-26%
+32%
7
Soft-Boiled Egg
Main
197
161
199
557
-18%
+24%
8
Roasted Broccoli Smoked Paprika
Main
190
134
214
538
-29%
+60%
9
Cool Gai
Main
198
140
186
524
-29%
+33%
10
Roasted Curry Pumpkin
Main
168
119
147
434
-29%
+24%
11
Latte
Beverage
148
128
100
376
-14%
-22%
12
Rice & Shine
Main
138
93
129
360
-33%
+39%
13
Hot-Smoked Salmon
Main
119
123
118
360
+3%
-4%
14
Americano
Beverage
122
112
123
357
-8%
+10%
15
Caesar Salad
Salad
116
113
125
354
-3%
+11%
16
Chicken Avocado Wrap
Wrap
128
122
100
350
-5%
-18%
17
Turmeric Roasted Cauliflower
Main
122
93
129
344
-24%
+39%
18
Edamame With Sea Salt
Main
127
98
116
341
-23%
+18%
19
Nutty Acai Bowl (Small)
Bowl
92
116
123
331
+26%
+6%
20
Turmeric Ginger Chicken Soup
Soup
108
88
110
306
-19%
+25%
Volume problem, not AOV. Bills dropped ~1,500/month vs Q1 2025. AOV steady ~495. More discounting (5.4%) is not recovering transactions.
Decline accelerating. Jan -24.6%, Feb -29.9%, Mar -32.5% vs 2025. Root cause under investigation.
GrabFood holding at 55–56%. Ads driving 46.6% of Grab revenue at 7.5x ROAS — critical to maintain. Feb dip (-17.5%) recovered in March (+19.4%).
Jan–Apr Revenue
THB 7.48M
Q1: 5.68M · Apr: 1.80M
April Revenue
THB 1,799,759
↓ 11.1% vs Mar · Songkran
April Bills
5,674
AOV THB 317
April GrabFood
THB 336K
18.7% — holding strong
January 2026
RevenueTHB 1,915,000
Bills5,810
Storefront58.8%
GrabFood21.5%
February 2026
RevenueTHB 1,745,893
Bills5,528
Storefront62.6%
GrabFood16.0%
March 2026
RevenueTHB 2,024,045
Bills6,344
Storefront62.0%
GrabFood17.7%
April 2026 🎉 Songkran
RevenueTHB 1,799,759
Bills5,674
Storefront63.1%
GrabFood18.7% ↑
Revenue Since Opening — Apr 2025 to Mar 2026
2025
2026
Channel Revenue — MoM (THB)
Storefront
GrabFood
Takeaway
LINE MAN
Channel Mix % — MoM
Brand Split — Sarnies vs PMS (Mar 2026)
Sarnies bev+bakery
PMS food+drinks
Sarnies bev + bakery3,494,55961.2%
PMS food + smoothies2,158,88737.8%
Retail55,8671.0%
Product Insights
Top 10 items sold — by category (units)
Top 20 items — units sold per month
#
Product
Category
Jan
Feb
Mar
Q1 Total
J→F
F→M
1
Americano
Beverage
1,315
1,384
1,534
4,233
+5%
+11%
2
Latte
Beverage
856
804
993
2,653
-6%
+24%
3
Bottled water (500ml)
Beverage
447
423
371
1,241
-5%
-12%
4
Cappuccino
Beverage
372
365
384
1,121
-2%
+5%
5
Nood Chick (GF)
Main
302
210
289
801
-30%
+38%
6
Flat white
Beverage
270
226
301
797
-16%
+33%
7
Hula-Hula Tuna (DF, GF)
Main
304
227
257
788
-25%
+13%
8
Matcha
Beverage
252
259
273
784
+3%
+5%
9
So Much at Steak (GF)
Main
273
220
252
745
-19%
+15%
10
Fresh juice
Beverage
244
244
252
740
+0%
+3%
11
PMB Sourdough
Main
221
179
237
637
-19%
+32%
12
PMB Scrambled eggs
Brunch
195
143
192
530
-27%
+34%
13
Morning pair coffee
Beverage
173
167
190
530
-3%
+14%
14
Morning pair pastry
Pastry
173
166
190
529
-4%
+14%
15
Banana Bread
Pastry
145
164
192
501
+13%
+17%
16
Brown butter latte
Beverage
146
168
162
476
+15%
-4%
17
Coconut & Kaffir Lime Chicken
Main
153
133
160
446
-13%
+20%
18
Confit tuna melt
Main
130
130
150
410
+0%
+15%
19
Cool Gai (GF)
Main
141
124
143
408
-12%
+15%
20
Choc Chip Cookie
Pastry
129
127
126
382
-2%
-1%
Growing month on month. March at THB 2.02M is best since opening. Bills 5,810 → 6,344 (Jan→Mar) — steady foot traffic growth.
GrabFood AOV THB 481 — highest channel. Delivery customers spend 40% more than dine-in. Strong case for scaling delivery ads here.
Café-first format. Sarnies coffee drives 61% of revenue. Americano alone = THB 485K in March. PMS food is the complement.
Salmon Quin-wow the standout grower. +14% Jan→Feb, +32% Feb→Mar. Only PMS item consistently growing all 3 months.
Jan–Apr Revenue
THB 2.61M
Declining trend continues
April Revenue
THB 481,176
↓ 14.7% vs Mar · Songkran
April Bills
856
AOV THB 562
April Grab
THB 33K
6.9% — growing share
January 2026
RevenueTHB 831,835
Bills1,267
AOVTHB 657
Storefront97.9%
February 2026
RevenueTHB 736,251
Bills1,223
AOVTHB 602
vs Jan-11.5%
March 2026
RevenueTHB 564,232
Bills990
AOVTHB 570
vs Feb-23.4%
April 2026 🎉 Songkran
RevenueTHB 481,176
Bills856
AOVTHB 562
Grab33,124 (6.9%)
Channel Revenue — MoM (THB)
Storefront
Grab
Lineman
Order Type % — MoM
Product Insights
Top 10 items sold — by category (units)
Top 20 items — units sold per month
Top 20 items — Q1 2026
#
Product
Category
Jan
Feb
Mar
Q1 Total
J→F
F→M
1
Americano
Beverage
325
258
240
823
-21%
-7%
2
Latte
Beverage
199
153
127
479
-23%
-17%
3
Classic Matcha
Beverage
159
146
105
410
-8%
-28%
4
Sai Yok water 250ml
Beverage
132
136
101
369
+3%
-26%
5
Sourdough
Other
99
71
54
224
-28%
-24%
6
Peking duck toastie
Toast/Sandwich
85
74
59
218
-13%
-20%
7
Sai Yok water 750ml
Beverage
79
73
65
217
-8%
-11%
8
Chilli tuna melt
Toast/Sandwich
80
59
56
195
-26%
-5%
9
Mango & coconut
Other
57
74
52
183
+30%
-30%
10
Smashed avocado
Brunch
80
56
42
178
-30%
-25%
11
Cappuccino
Beverage
72
63
29
164
-12%
-54%
12
Sweet potato fries
Other
51
59
43
153
+16%
-27%
13
Gun chiang carbonara
Pasta
50
57
42
149
+14%
-26%
14
Khao soi tagliatelle
Pasta
56
48
44
148
-14%
-8%
15
Scrambled Egg
Brunch
61
42
40
143
-31%
-5%
16
Matcha avocado almond
Brunch
53
52
34
139
-2%
-35%
17
Salmon & egg wrap
Wrap
36
51
50
137
+42%
-2%
18
Mala egg Benedict
Brunch
56
32
43
131
-43%
+34%
19
Chicken fat fried rice
Rice
36
57
38
131
+58%
-33%
20
Thai coconut latte
Beverage
46
41
43
130
-11%
+5%
Top 4 Product Trends — Jan → Apr
Order Type Mix % — MoM
Revenue declining 4 months straight. Jan THB 832K → Apr THB 481K = -42.2%. Bills 1,267 → 856. Steepest group decline. Not recovering.
January Take Away anomaly was one-off. THB 329K (34%) in Jan vs THB 72K (15%) in April. Likely a catering order. Underlying Take Away = small.
Grab growing share → 6.9% in Apr. AOV THB 418 → 561 (Jan→Apr). Delivery trending right as dine-in falls. Push Grab visibility.
April new entries: Tom Yum Chicken + Khao Soi Tagliatelle. Menu rotation happening. Peking duck toastie still #1 food item at 2.1%. Americano dominant at 4.5%.
Sales by Time — Q1 2026 (Jan–Mar aggregate)
Peak hours
14:00–18:00
47.1% of all items sold
08:00–10:00 total
1,104 items
Only 8.0% of day
18:00–22:00
1,056 items
7.6% — evening tail
08:00 alone
316 items
Lowest single hour (2.3%)
Items sold by hour — Q1 2026
Beverage
Food
PMB
Pastry
Alcohol
Revenue by time block (THB)
08:00–10:00 — top items sold Q1
Beverage
Food
PMB
08:00 is dead weight. Just 316 items across the entire Q1 — 2.3% of the day, THB 53K total (~THB 18K/month). If staff + ops cost for that hour exceeds this, you're losing money from 8–9am.
Real breakfast starts at 09:00. 788 items, THB 136K — 2.5× the 8am hour. Opening at 10:00 costs ~1,104 items (8% of day), roughly THB 63K/month. Opening at 09:00 costs only 316 items.
Evening tail is real but needs a push. 18:00–22:00 = 1,056 items (7.6%). Alcohol starts at 15:00 (Singha, wine, highballs). Extending to 21:00–22:00 with drinks + small plates could build a dinner daypart — but it won't happen organically.
Core window: 14:00–18:00. 6,538 items, 47% of all revenue. Any hours decision must protect afternoon peak.
Jan–Apr Revenue
THB 5.78M
Declining trend — 4 months
April Revenue
THB 1,200,680
↓ 12.2% vs Mar · Songkran
April Bills
1,816
AOV THB 661
Grab April
THB 206K
17.2% — holding steady
January 2026
RevenueTHB 1,734,976
Bills2,610
AOVTHB 665
Grab222,853 (12.8%)
February 2026
RevenueTHB 1,478,826
Bills2,265
AOVTHB 653
vs Jan-14.7%
March 2026
RevenueTHB 1,367,281
Bills2,168
AOVTHB 631
vs Feb-7.5%
April 2026 🎉 Songkran
RevenueTHB 1,200,680
Bills1,816
AOVTHB 661
Grab206,345 (17.2%)
Revenue Trend — 2026
Channel Mix — April 2026
Channel Revenue — MoM (THB)
Order Type Mix % — MoM
Top 10 Products — Sourdough
#
Product
Revenue
Share
Bar
vs Mar
Revenue declining 4 straight months. Jan THB 1.73M → Apr THB 1.20M = -30.8%. Bills falling too (2,610 → 1,816). Not solely Songkran — underlying trend is soft.
Grab growing as storefront falls. Jan 12.8% → Apr 17.2%. Delivery becoming a larger share as dine-in traffic declines.
AOV stable at THB 631–665. Consistent across all 4 months — pricing and basket size holding. The issue is traffic, not ticket value.
Jan–Apr Revenue
THB 19.25M
All 4 months confirmed
April Revenue
THB 4.33M
↓ 13.9% vs Mar · Songkran
April Bills
5,638
↓ 11.0% vs Mar
April AOV
THB 768
Delivery growing: 10.3% share
January 2026
RevenueTHB 5,334,179
Bills6,671
AOVTHB 800
Grab (GF)397,689 (7.5%)
Dine-In87.6%
February 2026
RevenueTHB 4,554,373
Bills6,182
AOVTHB 736
Grab %~6.2%
March 2026
RevenueTHB 5,032,538
Bills6,332
AOVTHB 795
Grab (GF)372,167 (7.4%)
Dine-In87.9%
April 2026 🎉 Songkran
RevenueTHB 4,331,499
Bills5,638
AOVTHB 768
Grab (GF)387,858 (9.0%) ↑
Dine-In85.6%
Revenue Trend — S37 2026
Channel Mix — April 2026
Top 10 Products — S37 (select month)
#
Product
Revenue
Share
Bar
vs Mar
April revenue down 13.9% — Songkran. Bills fell 11% (6,332 → 5,638). Adjusted for lost days, underlying demand is stable. Delivery actually grew to 10.3% share.
Grab delivery accelerating. Jan 7.5% → Mar 7.4% → Apr 9.0%. April Grab revenue THB 387,858 — highest absolute delivery month so far.
Turkish eggs + Miso benedict = consistent top 2. Combined ~6% of revenue across all months. Core signature dishes performing reliably.
Jan–Apr Revenue
THB 10.01M
All 4 months confirmed
April Revenue
THB 3.19M
↓ 3.0% vs Mar · Songkran
April Bills
4,766
↓ 4.1% vs Mar
April AOV
THB 669
Dine-In 84.4% of revenue
January 2026
RevenueTHB 3,541,140
Bills4,687
AOVTHB 756
Grab206,050 (5.8%)
Dine-In85.5%
February 2026
RevenueTHB 2,874,024
Bills~5,182
AOVTHB 554
Grab~5.5%
March 2026
RevenueTHB 3,283,674
Bills4,966
AOVTHB 661
Grab172,455 (5.3%)
Dine-In84.2%
April 2026 🎉 Songkran
RevenueTHB 3,188,158
Bills4,766
AOVTHB 669
Grab144,198 (4.5%) ↓
Dine-In84.4%
Revenue Trend — One Bangkok 2026
Channel Mix — April 2026
Top 10 Products — One Bangkok (select month)
#
Product
Revenue
Share
Bar
vs Mar
April resilient despite Songkran. Revenue down just 3% vs March — the smallest Songkran impact in the group. High-dine-in share (84%) insulates from delivery platform closures.
Americano #1 consistently. THB 110–133K every month. ClassPass growing: Jan 0.9% → Apr 1.4% (THB 44,590). New customer acquisition channel.
Grab delivery declining in April. THB 144K (4.5%) vs Jan's THB 206K (5.8%). LINE MAN recovering (THB 14.9K). Monitor delivery channel split heading into Q2.
🍹 F*nkytown Bar — Bangkok · Jan–Apr 2026 · THB · Sarnies Group TH
Jan–Apr Revenue
THB 4.47M
Declining Jan→Mar, Apr recovery
January (Peak)
THB 1,352,519
669 bills · AOV THB 2,021
April Revenue
THB 978,077
514 bills · Grab entering 0.5%
Channel
100% Storefront
Bar model — walk-in only
January 2026
RevenueTHB 1,352,519
Bills669
AOVTHB 2,021
ChannelStorefront 100%
February 2026
RevenueTHB 1,178,964
Bills620
AOVTHB 1,901
vs Jan↓ 12.8%
March 2026
RevenueTHB 962,369
Bills540
AOVTHB 1,782
vs Feb↓ 18.4%
April 2026
RevenueTHB 978,077
Bills514
AOVTHB 1,903
GrabTHB 5,380 ↑ first time
Revenue Trend — FKT 2026
Bills & AOV — MoM
Top 10 Cocktails by Revenue (THB)
Revenue declined 27% from Jan to Mar. 1.35M → 1.18M → 962K. Bills dropped from 669 → 540. AOV also fell (2,021 → 1,782) — both volume and basket declining simultaneously.
April recovery: revenue up 1.6% vs March. AOV bounced back to 1,903. Bills slightly lower (514) but higher spending per bill. First Grab delivery orders appeared (THB 5,380 = 0.5%).
Pure bar model — 100% walk-in storefront. No delivery revenue Jan–Mar. High AOV (THB 1,782–2,021) vs café outlets confirms premium drinks/cocktails positioning.
🏛️ Sarnies Old Town — Charoen Krung 44 · Jan–Apr 2026 · THB · Bangkok TH · High-volume flagship
Jan–Apr Revenue
THB 12.83M
↓ Declining Jan→Apr
January (Peak)
THB 3,814,867
4,046 bills · AOV THB 942
April Revenue
THB 2,494,265
↓ 34.7% vs Jan · Songkran
Bills
2,779 (Apr)
↓ from 4,046 in Jan
January 2026
RevenueTHB 3,814,867
Bills4,046
AOVTHB 942
vs 2025 Jan↑ 4.3%
February 2026
RevenueTHB 3,312,792
Bills3,547
AOVTHB 934
vs Jan↓ 13.2%
March 2026
RevenueTHB 3,206,397
Bills3,673
AOVTHB 873
vs Feb↓ 3.2%
April 2026 🎉 Songkran
RevenueTHB 2,494,265
Bills2,779
AOVTHB 898
vs Mar↓ 22.2%
Revenue — 2025 Full Year + 2026 (THB)
20252026
Revenue MoM — 2026 (THB)
Jan→Apr decline of 34.7% — steepest in group. THB 3.8M → THB 2.5M. Songkran hit hard in April. Old Town had highest Jan revenue in TH group but sharpest Q1→Apr drop.
AOV relatively stable: THB 873–942. Despite volume decline, average ticket held. Bills fell from 4,046 (Jan) to 2,779 (Apr) — a 31% drop in customer count, not spend per bill.
Full 2025 benchmark: THB 34.1M for the year. Monthly 2025 range: THB 2.2M (Sep) to THB 3.7M (Jan). 2026 Jan 3.8M is a year-over-year gain, but Songkran quarter is lagging 2025 pace.
🇸🇬 Sarnies Singapore · Jan–Apr 2026 · SGD · Apyts POS · Full month April 2026 (30 days)
YTD Net Sales
SGD 809K
Jan–Apr (28d) · 4 months
Apr Net Sales
SGD 204,935
Full month April 2026 · 30 days
Apr Delivery
SGD 53,632
GrabFood + FoodPanda 26.2%
Avg Daily Net
SGD 7,319
↑ vs Jan SGD 6,452
January 2026
Net SalesSGD 200,001
DeliverySGD 43,089 (21.5%)
GrabFoodSGD 18,111
FoodPandaSGD 7,051
DeliverooSGD 17,927
February 2026
Net SalesSGD 193,395
DeliverySGD 40,236 (20.8%)
GrabFoodSGD 17,071
FoodPandaSGD 8,826
DeliverooSGD 14,339
March 2026
Net SalesSGD 211,164
DeliverySGD 47,954 (22.7%)
GrabFoodSGD 28,114 ↑
FoodPandaSGD 18,366 ↑↑
DeliverooSGD 1,474 ↓
April 2026 (Full)
Net SalesSGD 204,935
DeliverySGD 53,632 (26.2%) ↑
GrabFoodSGD 31,396 ↑
FoodPandaSGD 22,236 ↑
DeliverooSGD 0 — gone
Net Sales — MoM (SGD)
Channel Mix — April (SGD)
SGD 204,935
StorefrontSGD 140,85468.7%
GrabFoodSGD 31,39615.3%
FoodPandaSGD 22,23610.9%
ShopBackSGD 6,1763.0%
ClassPassSGD 4,2732.1%
Delivery Channel — MoM (SGD)
GrabFood
FoodPanda
Deliveroo
Daily Sales — April (1–28)
Fri/Sat peaks
Top 10 Items — MoM (SGD net)
Delivery accelerating — Deliveroo replaced by GrabFood+Panda. Jan: Deliveroo SGD 17.9K → Apr: SGD 0. GrabFood +73% (18K→31K), FoodPanda +215% (7K→22K). Total delivery share up from 21.5% to 26.2%.
Revenue growing MoM. Mar = best month at SGD 211K. Apr on track for SGD ~219K (full month est.) Turkish Egg and Flat White consistently top 3. Very low discount rate — strong margin profile.
Top 3 items = 3 beverages. Latte · Flat White · Turkish Egg trade #1 position each month. Turkish Egg is the standout food item. Breakfast of Champions and Cage-Free Eggs anchor the food menu.
Pepperoni & Stracciatella = dominant #1 in Mar + Apr. SGD 4,886 (Mar) → SGD 4,898 (Apr). Consistent hero. Jan's top was Pepperoni & Hot Honey — same category, menu evolution.
Deliveroo gone by April — FoodPanda replacing it. Deliveroo Jan SGD 2,408 → Apr SGD 0. FoodPanda Jan SGD 810 → Apr SGD 3,946 (+387%). Net delivery flat — platform swap in progress.
Feb was weakest month (SGD 58.5K) — Brewlander Lager went #1. Unusual for drinks to top the list — suggests a slower dining weekend pattern or promotional push in Feb.