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Sarnies Group
Q1 2026 vs Q4 2025

Sarnies Group · Dashboards

Internal reporting · Q1 2026 · All markets

Ecommerce
SG + TH · Shopify · Q1 2026
Delivery
Coming soon
Store Level
Coming soon
Ads Performance
Coming soon
Total Sales
SGD 30.1K
↑ 11.0% vs Q4 2025
Gross Sales
SGD 34.7K
↑ 19.0% vs Q4 2025
Orders
795
↑ 24.0% vs Q4 2025
Avg Order Value
SGD 37.9
↓ 10.5% vs Q4 2025
January 2026
Orders278
GrossSGD 13,525
NetSGD 11,111
Discount rate17.9%
February 2026
Orders228
GrossSGD 9,400
NetSGD 7,538
Discount rate19.8%
March 2026
Orders289
GrossSGD 11,790
NetSGD 9,480
Discount rate19.6%
Sales Trend — 2025 + Q1 2026
2025
2026
Discount Erosion
Gross
Net
Discounts
Weekly Orders
795 total
Channel Mix
SGD 30,120
WebsiteSGD 12,59041.8%
SubscriptionSGD 7,60825.3%
ShopeeSGD 7,01223.3%
LazadaSGD 2,9099.7%
Top 10 Products (SGD)
Products by Channel
Website
Subscription
Shopee
Lazada
Product Ranking — SG Q1 2026
#ProductCategoryRevenueShareBarChannel
SG up 11.0% vs Q4 2025. Orders +24.0% (641 to 795). Strong sequential momentum heading into Q2.
Tiramisu = 30.9% of SG revenue. One SKU dependency. Supply issue or Shopee ranking drop hits the full P&L.
Subscription recurring at 94.8%. SGD 7,209 recurring vs SGD 399 new. Best margin channel — but new subscriber growth is flat.
Total Sales
THB 1.07M
↑ 60.6% vs Q4 2025
Gross Sales
THB 1.33M
↑ 90.6% vs Q4 2025
Orders
996
↑ 115.6% vs Q4 2025
Avg Order Value
THB 1,070
↓ 25.5% vs Q4 2025
January 2026
Orders248
GrossTHB 362,070
NetTHB 307,894
Discount rate12.9%
February 2026
Orders299
GrossTHB 386,862
NetTHB 302,623
Discount rate14.5%
March 2026
Orders449
GrossTHB 578,453
NetTHB 402,477
Discount rate27.4%*
* Includes Shopee platform rebates (~THB 48,647). Seller-funded rate ~20%.
Sales Trend — 2025 + Q1 2026
2025
2026
Discount Erosion
Gross
Net
Discounts
Channel Mix
THB 1,065,785
WebsiteTHB 603,17256.6%
ShopeeTHB 335,16631.4%
LazadaTHB 119,08311.2%
TikTokTHB 8,3640.8%
SG vs TH Channel Mix
Top 10 Products (THB)
Shopee TH Platform — Q1 2026
Shopee Seller Centre
MonthOrdersGross (THB)After RebateRebate %AOVCVR
Jan9589,53385,3704.6%9421.45%
Feb122109,34094,48413.6%8961.95%
Mar248287,385238,73816.9%1,1592.76%
Q1465486,258418,59213.9%1,0462.13%
Product Ranking — TH Q1 2026
#ProductCategoryRevenueShareBarChannel
TH up 60.6% vs Q4 2025. March alone (THB 418K) is the highest single month on record. Orders more than doubled.
March discount rate 27.4%* (seller ~20%). Shopee campaign rebates inflated the Shopify figure. Monitor Q2 rebate rate.
Website at 56.6%. TH customers buy direct — opposite to SG. Stronger brand recall and repeat behaviour.
Delivery Analytics
Ready to receive data
Grab SG · Lineman TH · Foodpanda — upload exports to populate
Store Level Analytics
Ready to receive data
Sarnies SG · Sarnies TH · F*nkytown — upload POS exports to populate